Definition - What does Trade Name mean?
The term "trade name" refers to the names associated with the reputation of a business and the business itself. In other words, a trade name is simply a name that is used by the business to identify itself in the market. This name is used in various places like bank accounts, letterheads, invoices, stock certificates, etc.
Justipedia explains Trade Name
The business name or trade name is given a certain kind of protection under local business laws. Trade name is different from "trademark" and it is not covered by trademark laws until and unless the business name is associated with a certain type of service or product.